Regardless, it reeks of exploitation, particularly the ready acceptance of those pre-orders. Or, they know it's not by Swift and are not saying. Either the publisher knows the book is by Swift and is not saying. The darker side of it? Perhaps this is an example of manipulation on the part of the industry. It reeks of exploitation, particularly the ready acceptance of those pre-orders. One video launched a thousand (likely, many many more) pre-orders, one video based on a rumor, a feeling and insight one bookseller had. There would be Swift fans on staff at the publisher, and Swift, as an artist, definitely has enough power to dictate that her hypothetical book should be released on a certain, non-standard day.īut the larger question is who cares? It doesn't matter if the book is by Swift or other notable, likely candidates, including Britney Spears (though her book contract is allegedly with a different publisher). This fervor and flurry of book purchasing could be seen as an example of the power of BookTok. Publishing, as an industry, isn't exactly known for being cutting edge or trendy, but many of its marketing employees certainly are young. These number clues both feel like a lot of work to puzzle out, and have the air of hopeful desperation about them, when you want something to be true so badly you're willing to fall prey to magical thinking. This fervor and flurry of book purchasing could be seen as an example of the power of BookTok. Does this memoir grab illustrate the power of Swift - or of BookTok - or the desperation of the publishing industry? Is it genius or unethical to accept pre-order money for a book which has no listed author yet? Or is it simply the latest in our culture of scams and swindlers? It's now the No.1 book on Amazon in the Photography & Video category. What's a book fan to do? If that reader is also a Swift fan, apparently start pre-ordering this mystery memoir in record numbers, despite the fact that the publisher has neither confirmed nor denied it's by Swift (or named anyone as the writer at all). also happens to be a song title on one of the editions of Swift's "Midnights." The TikTok, which has since been deleted, allegedly " at the request of the publisher," talks about a "non-political" and "fun" book that "skews toward a younger audience." The TikTok also mentions a recent social media post from Swift that includes the phrase " dear reader." Which. The rumors about Swift being the author of said memoir began to swirl after a TikTok video from Good Neighbor bookstore posted. ![]() Swift fans, with the detective work of true crime podcasters, began to find signs of the impending book everywhere.
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